Stitch has defaced Disney’s iconic castle once again.
Related: Top 7 Walt Disney World Shows You Can’t Miss in 2025
Stitch has made a delightful comeback to Magic Kingdom, bringing with him a spirit of mischief and fun. In celebration of the new live-action Lilo & Stitch film, Disney has embraced his antics, capturing the hearts of guests once more. The whimsical chaos associated with Stitch’s character resonates well with both nostalgia and excitement, making him an ideal ambassador for the film’s release. The recent promotional video showcasing Stitch wrapping the iconic Cinderella Castle in toilet paper serves as a charming reminder of his playful nature.
This recent promotional effort plays upon the whimsy that has characterized the franchise since its inception. The release of the live-action film has re-ignited interest in Stitch’s shenanigans, reminiscent of his earlier encounters with Disney’s beloved castle. Drawing on previous promotions featuring Stitch, Disney successfully weaves together nostalgia and contemporary flair, ensuring that both longtime fans and newcomers are engaged in the magic of the moment.
Caught in the act of almost turning the iconic Cinderella Castle into a roll of chaos 😉🧻 Don’t miss this troublemaker in #LiloAndStitch, now in theaters! 🌺 pic.twitter.com/Shn5f43TQP
— Walt Disney World (@WaltDisneyWorld) May 23, 2025
Related: Disney Blasts YouTube for Stealing Top Executive in Shocking Lawsuit
The history of Stitch wrapping the castle in toilet paper adds a layer of nostalgia to his recent return. This playful stunt first occurred back on November 16, 2004, when guests entering Magic Kingdom were surprised to find Cinderella Castle humorously adorned with bathroom tissue. It was a fun and cheeky way to promote Stitch’s past attraction, Stitch’s Great Escape.
However, this whimsical act was not without controversy, as many fans expressed their displeasure over what they perceived as defacing a symbol of Disney magic. For many, Cinderella Castle represents the pinnacle of a Disney visit, and its unconventional decoration sparked a lively discussion within the Disneyland community.
Despite the backlash, similar past transformations of the castle have proven to be equally contentious.
Notably, during Magic Kingdom’s 25th anniversary in 1996, the castle was transformed into a candy-coated spectacle, stirring mixed reactions. This history of dramatic castle makeovers reflects Disney’s bold approach to engaging their guests, balancing the line between tradition and innovation.
As anticipation mounts for the new Lilo & Stitch film, there is a palpable excitement that surrounds its impact on the summer box office. With estimates suggesting strong performance at the theaters, Stitch is poised to dominate the cinematic landscape, a boon not only for his franchise but for Disney as a whole. The rollout of the live-action movie has been met with eager anticipation as fans rally behind Stitch’s return to the silver screen.
Disney’s previous film releases have had a rocky road at the box office, with notable titles falling below expectations. Thus, the hope surrounding Lilo & Stitch is particularly significant for the company, as a successful launch could mark a turnaround in fortune. Bob Iger, the CEO of Disney, has expressed optimism about the film’s prospects, and many are eager to see if it can reclaim the magic of earlier Disney hits.
