The Parks
Scammers Are Targeting Disney Guests—Here’s How to Avoid the Latest Toll Fee Trap

In recent months, Disney World visitors have found themselves ensnared in an alarming scam targeting those utilizing Florida’s toll roads.

Millions of Disney World Guests Might Have Been Scammed Through the State of Florida
This deceptive scheme revolves around the SunPass system, the state’s electronic toll collection method used by both residents and tourists. Unsuspecting individuals, particularly those unfamiliar with the local tolling practices, received messages alleging unpaid toll fees. The criminals behind this fraud cleverly designed their approach, creating a sense of urgency that lured many into a trap.
The operation begins with fraudulent text messages sent directly to potential victims. These messages claimed to be from SunPass, asserting that fees were owed. Recipients were often directed to click on links that led to fake websites, where they unwittingly provided personal and financial information, including credit card details. The psychological tactics employed included leveraging fear and anxiety, especially effective among tourists who might be worried about penalties while traveling in an unfamiliar state.
Given the immense number of guests visiting Disney World each year—over 58 million according to estimates—this scam has affected a sizable portion of the population. Many tourists rent vehicles or utilize personal cars, thus increasing their exposure to the fraudulent messages. Most victims were not residents of Florida, which made them particularly vulnerable to falling for the scam due to their lack of knowledge about the state’s toll system and its legitimate communication channels.

Government Response to the Scam
Realizing the severity of the situation, Florida authorities quickly initiated measures to combat the scam. The state’s Attorney General, Ashley Moody, led efforts to investigate and shut down the fraudulent websites that were posing as legitimate SunPass channels. This proactive stance highlighted the commitment to safeguarding both residents and visitors in Florida.
In a sweeping operation, hundreds of these scam sites were dismantled.
However, even with these closures, authorities remain vigilant. The scam’s intricate tactics could allow new sites to spring up virtually overnight, continuing to exploit unsuspecting travelers. Communication from the Florida government emphasizes the need for everyone, including visitors to Disney World, to remain alert and cautious.
Despite significant progress, complacency can lead to further victimization. As fraudsters evolve and adapt, the possibility of new scams targeting Disney World guests persists. The Florida government is urging individuals to refrain from engaging with any unsolicited messages and to practice diligent verification of any claims regarding toll fees or other financial matters.

Uniqueness of Disney World Visitors’ Risks
Walt Disney World is a magnet for tourists from all over the globe, drawing tens of millions of visitors annually. This high volume creates a ripe environment for scammers to exploit, as the influx of new faces translates into a diverse array of potential victims. Sadly, many tourists may not be well-informed about local scams or how to navigate toll systems, making them prime targets.
Many individuals traveling to Florida for the first time may not have any experience with the toll roads, lending to their vulnerability. When faced with an unexpected message about unpaid fees, panic can often set in, prompting travelers to act without fully understanding the situation. This lack of familiarity can make it hard to distinguish between legitimate messages and fraudulent communications.
Scammers exploit the inherent urgency that messages about fines create. Many visitors, eager to enjoy their vacation, might fear being charged penalties or fines. This urgency can lead individuals to make hasty decisions, such as clicking links in texts or emails that seem to demand immediate attention, often resulting in financial loss.

Prevention Tips for Travelers
To safeguard against becoming a victim of the scam, Disney World visitors should be educated on the importance of not clicking on links in suspicious texts or emails. If a message claims there are outstanding fees, individuals should navigate to the official SunPass or E-ZPass website directly by typing in the URL rather than relying on provided links. Should anyone receive a message regarding toll payments that seems dubious, they should reach out to SunPass or E-ZPass using official customer service numbers.
Verifying through direct communication can clarify any misunderstandings and potentially save individuals from falling prey to scammers. Scammers often employ high-pressure tactics, leveraging urgency in their communications. Being aware of these tactics can help individuals stay calm and take the time necessary to verify situations before taking any action. If a message evokes panic, it is crucial for travelers to step back and assess the situation rationally.
In an era where technology makes it easy for scams to proliferate, staying informed and vigilant is key, especially for those visiting places like Disney World. By practicing caution and due diligence, they can ensure their magical vacation remains just that—magical.