Tokyo Disney Resort has revealed ambitious plans to increase its focus on international guests over the next decade. The Oriental Land Company (OLC), which operates both Tokyo Disneyland and Tokyo DisneySea under license from The Walt Disney Company, has outlined these efforts in its 2035 Long-term Management Strategy document, which was released on Monday. The strategy highlights how OLC plans to strengthen its appeal to overseas visitors, enhancing marketing efforts and expanding offerings specifically for international tourists.
OLC’s strategy includes an initiative to “strengthen [its] appeal” for foreign guests by deepening collaboration with online travel agencies (OTAs) and expanding the range of Tokyo Disney Resort Vacation Packages designed for overseas visitors. These packages bundle stays at Disney Resort hotels with theme park tickets, exclusive merchandise, and additional perks like restaurant vouchers and attraction tickets. While these packages are more expensive than booking individual components, they are extremely popular and often sell out quickly.
Another area of focus in the strategy is improving the booking experience for international visitors. Tokyo Disney Resort’s website currently lacks optimization for English-speaking guests, making it a challenging experience for many international tourists. While OLC has not confirmed whether the website will undergo significant changes, strengthening its partnerships with travel agencies could help make the booking process more seamless for foreign guests, even if the website remains the same.
In addition to these changes, OLC has teased plans for more summer-exclusive events aimed at enticing guests to visit during the peak of Japan’s summer heat. The resort also plans to increase its average sales per guest by enhancing existing offerings, such as the Disney Premier Access program.
Recently, Tokyo Disney Resort has undergone several exciting additions, including the Fantasy Springs area at Tokyo DisneySea, the Marvel-themed overlay of “it’s a small world,” and the ongoing renovation of Space Mountain. Looking ahead, OLC has hinted at plans to replace some of the classic attractions in Adventureland, like Jungle Cruise, with experiences based on Pixar’s Up (2009) and The Incredibles (2004). Additionally, there are discussions around building more Disney Resort hotels and potentially bringing a second Disney Cruise Line ship to Japan in the near future.
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