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LEGOLAND Florida Goes Head-to-Head with Disney and Universal’s Newest Coasters

Legoland Florida is about to shake up the theme park scene with a massive $90 million investment in new attractions, including an exciting new indoor roller coaster. Set to open in 2026, this groundbreaking coaster promises to offer a thrilling experience for families, and it’s clear that the company is aiming to up its game—possibly even competing with Disney and Universal’s highly anticipated new attractions.

What We Know About the New Coaster
While details remain under wraps for now, LEGOLAND Florida has confirmed that the upcoming coaster will target families with children aged 2 to 12. Given that LEGOLAND is known for its family-friendly experiences, this new ride is expected to feature a gentle yet exciting adventure, offering something that both younger kids and adults can enjoy together.
According to Merlin Entertainments, the company behind LEGOLAND, the ride will be more than just a coaster—it’s being described as an “exploration unlike any other.” While it may not compete with the thrill level of Universal’s roller coasters like the VelociCoaster or Disney’s Guardians of the Galaxy: Cosmic Rewind, it’s still expected to deliver a unique experience with plenty of surprises for its target audience.
LEGOLAND wrote, “NEW RIDE ALERT 🚨 We’re thrilled to share that a brand-new indoor roller coaster is coming 2026! 🎢
This first-of-its-kind new ride will launch at LEGOLAND Florida, combining LEGO building with an exhilarating ride perfect for families!”
NEW RIDE ALERT 🚨 We’re thrilled to share that a brand-new indoor roller coaster is coming 2026! 🎢
This first-of-its-kind new ride will launch at LEGOLAND Florida, combining LEGO building with an exhilarating ride perfect for families!
Sign-up for more: https://t.co/Y0MpBToRXx pic.twitter.com/Ba2eW5JX7E
— LEGOLAND Florida (@LEGOLANDFlorida) March 25, 2025
A Strategic Move to Compete with Disney and Universal
With Disney’s TRON Lightcycle / Run at Magic Kingdom and Universal’s Epic Universe both featuring high-tech, indoor coaster experiences, LEGOLAND is clearly positioning this investment as part of a broader strategy to offer a more exciting, cutting-edge experience for visitors. The new coaster will provide a fresh attraction for families looking for something fun yet manageable for their little ones, while also helping LEGOLAND compete against its bigger rivals.
It’s clear that LEGOLAND is targeting a gap in the market by creating a ride that appeals to families with younger kids—those who may not be ready for the intense thrills of Universal or Disney’s latest roller coasters but still want a thrilling adventure to enjoy together.
Other Exciting New Attractions at LEGOLAND Florida
The new coaster is just one of the many updates coming to LEGOLAND Florida. Along with the coaster, the park is preparing to unveil the SEA LIFE Florida Aquarium in May 2025, which will house over 3,000 animals representing 150 different species from Florida’s waters and beyond. The aquarium will feature 25 interactive exhibits, including a hands-on invertebrate touch pool, and is designed to be an immersive experience for kids and adults alike.
A Promising Future for LEGOLAND Florida
With this new coaster and the addition of the SEA LIFE Aquarium, LEGOLAND Florida is well on its way to offering guests even more fun and unique experiences. While it might not compete directly with the high-speed thrills of Disney or Universal, LEGOLAND is staking its claim as the go-to park for families who want a combination of exciting rides and immersive, interactive exhibits.
What’s Next for LEGOLAND?
As LEGOLAND continues to grow and evolve, it’s clear that this $90 million investment marks just the beginning. We can expect more family-friendly attractions in the future, solidifying its place as a top contender in Florida’s competitive theme park market. If you’re planning a trip to the Sunshine State, keep an eye on LEGOLAND Florida—it’s about to offer even more fun for the whole family!