When Disney drops new merchandise tied to Figment, chaos usually follows—and this week is no different. The purple dragon who’s become the face of imagination over at EPCOT is once again the center of attention, and fans are already rushing to scoop up the latest release.
Figment isn’t just a mascot—he’s a full-blown phenomenon. Over the years, Disney lovers have proved that anything with Figment’s face on it is guaranteed to cause a frenzy. Who could forget the infamous popcorn bucket from 2022 that had guests lining up for nearly an entire workday? Or the joyful uproar when Disney gave Figment his own meet-and-greet? That lovable, slightly mischievous dragon has become a must-have on everything from plush toys to limited-edition collectibles.
And now? He’s got a new Loungefly backpack—and this one might be the best-looking version yet.
A Backpack as Whimsical as Figment Himself
Disney’s latest Figment-themed Loungefly bag dropped as part of its pastel collection, and fans are absolutely loving the dreamy aesthetic. Priced at $99, this mini backpack is more than just park gear—it’s a full-on fashion statement.
The bag features a light purple body with soft pink accents and orange trim, all wrapped up in a textured faux leather that gives off a waffle cone vibe. Figment’s signature dragon horns rise playfully from the top of the backpack, while his wings extend from the back, adding some dimensional flair. It’s a sweet blend of style, nostalgia, and just the right touch of imagination.
But it’s the attention to detail that really makes this one stand out. One side of the bag showcases Figment surrounded by white stars in a screen-printed design. Open it up and you’ll find a lining covered in colorful artwork featuring Figment, gears, and glowing lightbulbs—a nod to his iconic role in EPCOT’s “Journey Into Imagination.”
Disney didn’t stop there. They also released a coordinating headband for $44.99, complete with gear-shaped ears, Figment’s face on both sides, and a matching pastel bow made with the same waffle-like texture as the backpack. The cherry on top? A gold Loungefly x Disney badge that screams collectible.
Skip the Lines and Shop From Home
This time around, Disney decided to do things a little differently. Instead of making fans rope-drop EPCOT or camp outside the Creations Shop for hours, they’ve made the pastel Figment Loungefly available online. That’s right—you can buy this adorable backpack from your couch in your pajamas.
Considering how quickly past Figment merch has sold out, this release is already picking up steam. Loungefly fans know how competitive these drops can get, and anytime a rare or limited-run design like this pops up, it tends to vanish quickly.
The fact that Disney put this one online was probably a smart move. After the long lines and frenzied scenes of previous launches—especially the seven-hour wait for that infamous popcorn bucket—this is a welcome change for those who don’t live near the parks or simply don’t want to deal with the crowds.
Of course, that doesn’t mean you should wait too long. These Figment drops have a way of disappearing fast once word gets around.
Why the Figment Hype Won’t Die Down Anytime Soon
There’s something about Figment that goes beyond a cute design. He’s quirky, imaginative, and totally unique. For longtime EPCOT visitors, he represents a special part of Disney history—one that taps into nostalgia and creativity in a way few characters can. And for newer fans, he’s just downright adorable.
Disney knows this and continues to lean into Figment’s popularity in clever ways. By combining the character’s charm with trendy accessories like Loungefly bags and ears, they’re keeping him front and center—even as the parks evolve.
This new pastel series is just the latest proof that Disney understands what its fans want. It’s cute, collectible, and practical—and the fact that it’s available without having to set foot in a theme park is a bonus.
So, if you’re thinking about grabbing one of these new Figment Loungefly backpacks, don’t wait too long. Because if history has taught us anything, it’s that Figment fans do not play around.
