Disney Parks

Trump Organization Plans to Influence Disney’s DEI Initiatives

The Trump administration is intensifying efforts to dismantle Diversity, Equity, and Inclusion (DEI) initiatives within major corporations, with The Walt Disney Company in its crosshairs. The Federal Communications Commission (FCC), led by Chairman Brendan Carr, is reportedly launching an investigation into Disney’s DEI practices.

This development aligns with the administration’s broader agenda to curtail DEI programs across various sectors. Notably, the FCC’s scrutiny of Disney follows similar investigations into other media giants like Comcast and Verizon.

Disney Pride Nite
Credit: Disney

The investigation’s focus centers on whether Disney’s DEI initiatives comply with Equal Employment Opportunity (EEO) regulations and uphold public interest standards.

In an interview with Punchbowl News, Chairman Carr emphasized the FCC’s commitment to probing potential DEI-related discrimination: “Whether they’re engaged in any sort of this DEI discrimination that could run afoul of our EEO rules or potentially our public interest standard… we’re going to get to the bottom of everything that is ongoing here and stay tuned on that one.”

Disney’s recent actions suggest a response to the shifting political climate. The company has modified certain DEI efforts, such as altering content advisories and removing the “Reimagine Tomorrow” diversity initiative from its website. 

At Disney’s latest Annual Shareholders Meeting, investors overwhelmingly rejected a proposal from the Free Enterprise Project, an organization known for its conservative stance, advocating for the company to withdraw from the Human Rights Campaign’s Corporate Equality Index (CEI). The proposal garnered only 1% support, reflecting shareholders’ commitment to maintaining DEI initiatives despite external pressures.

Donald Trump speaks at a rally
Credit: Gage Skidmore, Flickr

Nevertheless, Carr warned companies like Disney to kill their DEI initiatives: “What I’ve suggested to regulated companies — not just ones that are looking to do deals before the FCC but all businesses regulated by the FCC — is I suggest that they get busy ending their promotion of DEI.”

Before taking office, Carr sent a letter to Disney CEO Bob Iger warning that the FCC would monitor ongoing ABC carriage negotiations with local broadcasting networks. He accused the Disney subsidiary of “attempting to extract onerous financial and operational concessions from local broadcast TV stations under the threat of terminating long-held affiliations, which could result in blackouts and other harms to local consumers of broadcast news and content.”

Bob Iger and Mickey Mouse during a Disney event.
Credit: Disney

In January, the FCC reinstated a “news distortion” complaint against ABC affiliate WPVI after the Philidelphia station fact-checked Donald Trump during a presidential debate.

The Walt Disney Company has not publicly responded to Carr’s comments about the FCC investigation into DEI at ABC.

What do you think of The Walt Disney Company’s DEI policies? Let us know your opinion in the comments!

Jess Colopy

Jess Colopy is a Disney College Program alum and kid-at-heart. When she’s not furiously typing in a coffee shop, you can find her on the hunt for the newest Stitch pin.

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